David a. aaker

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Strategic Market Management Global Persp

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Strategic Marketing Management

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Strategic Market Management, 10th Edition

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Building Strong Brands

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Brand Leadership

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Brand Relevance

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Strategic Market Management

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Managing Brand Equity

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Brand Equity & Advertising

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Advertising Management

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Essentials of Marketing Research

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Marketing Research

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Consumerism, 4th Ed.

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Spanning Silos

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• David A. Aaker

Spanning Silos

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The Future of Purpose-Driven Branding

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Developing Business Strategies

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Wielrennen

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Branding 20 principi per il successo

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Essentials of Marketing Research

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J-B Short Format Series - Three Threats to Brand Relevance