Noise: The new book from the authors of ‘Thinking, Fast and Slow’ and ‘Nudge’

THE INTERNATIONAL BESTSELLER ‘A monumental, gripping book … Outstanding’ SUNDAY TIMES

‘Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece’
Angela Duckworth, author of Grit

‘An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight’
Steven Levitt, co-author of Freakonomics

From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

We like to think we make decisions based on good reasoning – and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise.

We all make bad judgements more than we think. Noise shows us what we can do to make better ones.

In Noise, the authors, known for their top research in neuropsychology and cognitive science, offer a strategic methodology for decision-making. This bestselling book is a valuable resource for anyone interested in self-help, business, and economics.

For fans of Robert B. Cialdini (Influence), Yuval Noah Harari (21 Lessons for the 21st Century), Richard H. Thaler (Misbehaving), Nassim Taleb (Skin in the Game), and Malcolm Gladwell (The Bomber Mafia).