| Taal: | en |
| Bindwijze: | E-book |
| Oorspronkelijke releasedatum: | 25 februari 2018 |
| Ebook Formaat: | Adobe ePub |
| Hoofdauteur: | Professor Rajagopal Rajagopal |
| Hoofdauteur: | Professor Rajagopal Rajagopal |
| Lees dit ebook op: | Desktop (Mac en Windows) , Kobo e-reader , Android (smartphone en tablet) , iOS (smartphone en tablet) , Windows (smartphone en tablet) |
| Studieboek: | Nee |
| Studieboek: | Nee |
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.