Taal: | en |
Bindwijze: | Hardcover |
Oorspronkelijke releasedatum: | 08 september 2015 |
Aantal pagina's: | 208 |
Illustraties: | Nee |
Hoofdauteur: | Dan Siroker |
Tweede Auteur: | Pete Koomen |
Tweede Auteur: | Pete Koomen |
Extra groot lettertype: | Nee |
Product breedte: | 160 mm |
Product hoogte: | 22 mm |
Product lengte: | 236 mm |
Studieboek: | Nee |
Verpakking breedte: | 156 mm |
Verpakking hoogte: | 23 mm |
Verpakking lengte: | 234 mm |
Verpakkingsgewicht: | 699 g |
Extra groot lettertype: | Nee |
Product breedte: | 160 mm |
Product hoogte: | 22 mm |
Product lengte: | 236 mm |
Studieboek: | Nee |
Verpakking breedte: | 156 mm |
Verpakking hoogte: | 23 mm |
Verpakking lengte: | 234 mm |
Verpakkingsgewicht: | 699 g |
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race.
In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.
Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: