This book is an opportunity for readers to delight in the creativity and imagination of the advertising of Italy's major food producers, including Cinzano spumante, Perugina chocolate, Saiwa biscuits and Voiello pasta as well as the campaigns launched by Carpano and Star and Bitter Campari. This large collection of posters offers an overview of Italian imagery from the late 19th century to the period of the post-war reconstruction and boom through the draughtsmanship and colours of artists like Cappiello, Dudovich, Codognato, Mauzan, Seneca and Boccasile. A banquet to be relished and a journey through excellence where taste and creativity combine in a wholly Italian flavour.