'This book is an excellent addition to any business plan. Making a business plan is unambiguous and written in plain language. It also serves as a handy reference book when revising and/or rewriting a business plan. Worth mentioning are the numerous examples given in the book, particularly helpful since financial terminology can be difficult for beginning entrepreneurs. It also has a logical layout. The corresponding website is helpful and the downloads useful.' Roel van der Beek, Product Management, Netherlands Chamber of Commerce