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Consumerology

Philip Graves

  • Bindwijze: Hardcover
  • Taal: en
  • ISBN: 9781857885507
The Myth Of Market Research, The Truth About Consumers And The Psychology Of Shopping
Inhoud
Taal:en
Bindwijze:Hardcover
Oorspronkelijke releasedatum:16 november 2010
Aantal pagina's:224
Illustraties:Nee
Betrokkenen
Hoofdauteur:Philip Graves
Tweede Auteur:Graves Philip
Tweede Auteur:Graves Philip
Overige kenmerken
Extra groot lettertype:Nee
Studieboek:Ja
Verpakking breedte:153 mm
Verpakking hoogte:24 mm
Verpakking lengte:231 mm
Verpakkingsgewicht:472 g
Overige kenmerken
Extra groot lettertype:Nee
Studieboek:Ja
Verpakking breedte:153 mm
Verpakking hoogte:24 mm
Verpakking lengte:231 mm
Verpakkingsgewicht:472 g

Samenvatting

"This book is a real eye-opener and I would recommend it for any manager at any stage in their career."—Professional Manager Magazine

Philip Graves reveals the myriad tricks and psychological games retailers play on consumers, the ways in which we are manipulated into buying things we don't want, and the cutting edge science being used to change our habits to ever more significant degrees.