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Emotion by Design

Greg Hoffman

  • Bindwijze: Hardcover
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9781538705599
Creative Leadership Lessons from a Life at Nike
Inhoud
Taal:en
Bindwijze:Hardcover
Oorspronkelijke releasedatum:05 april 2022
Aantal pagina's:304
Illustraties:Nee
Betrokkenen
Hoofdauteur:Greg Hoffman
Hoofdauteur:Greg Hoffman
Overige kenmerken
Product breedte:157 mm
Product hoogte:30 mm
Product lengte:236 mm
Studieboek:Nee
Verpakking breedte:154 mm
Verpakking hoogte:30 mm
Verpakking lengte:233 mm
Verpakkingsgewicht:896 g
Overige kenmerken
Product breedte:157 mm
Product hoogte:30 mm
Product lengte:236 mm
Studieboek:Nee
Verpakking breedte:154 mm
Verpakking hoogte:30 mm
Verpakking lengte:233 mm
Verpakkingsgewicht:896 g

Samenvatting

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.

In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:
  • Creativity is a Team Sport
  • Dare to be Remembered
  • Leave a Legacy, Not Just a Memory
Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.

With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.