Branding is the ultimate differentiation tool and there is more to branding than we conventionally know about it. In this book Paul Robinson unveils unique strategies to build a powerful brand from the inside out. Through a series of case studies and success stories narrated in this book, you will learn about the intricacies of branding exercises that goes behind building a great brand.
Learn about:
- The psychology of branding
- Know about the 5P theory on branding ie. Personality, Perception, Positioning, Propaganda & Persuasion.
- Brand Building strategies
- Personal branding
- Public Relation
- Succesful branding case studies
