| Taal: | en |
| Bindwijze: | Hardcover |
| Oorspronkelijke releasedatum: | 06 juli 2021 |
| Aantal pagina's: | 650 |
| Illustraties: | Nee |
| Hoofdauteur: | Marjolein Visser |
| Tweede Auteur: | Berend Sikkenga |
| Co Auteur: | Mike Berry |
| Co Auteur: | Mike Berry |
| Editie: | 2 |
| Product breedte: | 170 mm |
| Product hoogte: | 35 mm |
| Product lengte: | 240 mm |
| Studieboek: | Ja |
| Verpakking breedte: | 177 mm |
| Verpakking hoogte: | 35 mm |
| Verpakking lengte: | 247 mm |
| Verpakkingsgewicht: | 1325 g |
| Editie: | 2 |
| Product breedte: | 170 mm |
| Product hoogte: | 35 mm |
| Product lengte: | 240 mm |
| Studieboek: | Ja |
| Verpakking breedte: | 177 mm |
| Verpakking hoogte: | 35 mm |
| Verpakking lengte: | 247 mm |
| Verpakkingsgewicht: | 1325 g |
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.