Excerpt and review pitching to music publications: long lead, weeklies, and digitalOutreach to lifestyle publications, long lead, weeklies, and digitalAuthor interviews on Rush fan podcasts and blogsTargeted email newsletter outreachOfficial partnership with online fan groups for promotions, signed copies, and other pre-order promotionsARC giveaways through ECW Insiders, NetGalley, Edelweiss, etc. Short DescriptionDriven covers the last three decades of Rush, including the band’s retirement and Peart’s passing. There is much to celebrate, including a surprise platinum hit record to kick off the decade and a full-blown concept album, Clockwork Angels, to close off what is one of the most remarkable careers in rock historySales and Market BulletsBook one in the trilogy, Anthem: Rush in the ’70s, debuted at #1 in Rock Music on Amazon and sold more than 10,000 copies.Rush has 2.9 million official Facebook fans, as well as 293K followers on Twitter and 319k on Instagram. Rush has sold over 40 million records worldwide, and their fans live across the globe.The final book in the trilogy covers Rush in the ’90s and extends to their retirement and to their lasting influence on rock music and the impact of drummer Neil Peart’s passing on the fan community.AudienceRush fans (and Neil Peart fans) of all levelsMartin Popoff’s previous readersBehind-the-music fans, as this series is based on interviews for the documentary Beyond the Lighted StageGift shoppers, music collectors The conclusion to the definitive biography of the rock ’n’ roll kings of the North.Includes two full-colour photo inserts, with unearthed photos of the band.“Popoff’s long-time access to the three band members, Geddy Lee, Alex Lifeson, and Neil Peart, and their associates continues to provide a phenomenal treasure trove of insight and detail.” — Library JournalIn this conclusion to his trilogy of authoritative books on Canada’s most beloved and successful rock band, Martin Popoff takes us through three decades of “life at the top” for Rush’s Geddy Lee, Alex Lifeson, and Neil Peart. Though this era begins with the brisk-selling Roll the Bones and sees throngs of fans sell out international tours, there is also unimaginable tragedy, with Peart losing his daughter and his wife within the space of ten months and, two decades later, succumbing to cancer himself. In between, however, there is a gorgeous and heartbreaking album of reflection and bereavement, as well as a triumphant trip to Brazil, a Rock and Roll Hall of Fame induction, and — some say surprisingly — the band’s first full-blown concept album to close an immense career marked by integrity and idealism.