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Principles of Marketing, Global Edition

Philip Kotler

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9781292341132
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:29 mei 2020
Aantal pagina's:736
Illustraties:Nee
Betrokkenen
Hoofdauteur:Philip Kotler
Tweede Auteur:Gary Armstrong
Tweede Auteur:Gary Armstrong
Overige kenmerken
Editie:18
Product breedte:216 mm
Product hoogte:32 mm
Product lengte:276 mm
Studieboek:Ja
Verpakking breedte:208 mm
Verpakking hoogte:33 mm
Verpakking lengte:269 mm
Verpakkingsgewicht:1537 g
Overige kenmerken
Editie:18
Product breedte:216 mm
Product hoogte:32 mm
Product lengte:276 mm
Studieboek:Ja
Verpakking breedte:208 mm
Verpakking hoogte:33 mm
Verpakking lengte:269 mm
Verpakkingsgewicht:1537 g

Samenvatting

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.