Loading...

ISE Contemporary Advertising

William Arens

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9781260570830
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:11 maart 2020
Illustraties:Nee
Betrokkenen
Hoofdauteur:William Arens
Tweede Auteur:Michael Weigold
Co Auteur:Christian Arens
Co Auteur:Christian Arens
Overige kenmerken
Editie:16
Product breedte:216 mm
Product hoogte:28 mm
Product lengte:274 mm
Studieboek:Ja
Verpakking breedte:216 mm
Verpakking hoogte:28 mm
Verpakking lengte:274 mm
Verpakkingsgewicht:1306 g
Overige kenmerken
Editie:16
Product breedte:216 mm
Product hoogte:28 mm
Product lengte:274 mm
Studieboek:Ja
Verpakking breedte:216 mm
Verpakking hoogte:28 mm
Verpakking lengte:274 mm
Verpakkingsgewicht:1306 g

Samenvatting

This product is the big version (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses. The rate of change in advertising and IMC over the past several years has been MASSIVE, so this revision is the most significant to date. All data, examples,statistics, images and vignettes updated to reflect the latest information available. There is also significantly more coverage of digital and social media, consumer privacy and data protection, ethics, diversity and global.