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Marketing: An Introduction, Global Edition

Gary Armstrong

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9781292294865
An Introduction, Global Edition
€54.59 bij bol.com
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:26 juli 2019
Aantal pagina's:680
Illustraties:Nee
Betrokkenen
Hoofdauteur:Gary Armstrong
Tweede Auteur:Philip Kotler
Co Auteur:Michael Harker
Co Auteur:Michael Harker
Overige kenmerken
Editie:14
Product breedte:220 mm
Product hoogte:20 mm
Product lengte:275 mm
Studieboek:Ja
Verpakking breedte:217 mm
Verpakking hoogte:42 mm
Verpakking lengte:275 mm
Verpakkingsgewicht:2086 g
Overige kenmerken
Editie:14
Product breedte:220 mm
Product hoogte:20 mm
Product lengte:275 mm
Studieboek:Ja
Verpakking breedte:217 mm
Verpakking hoogte:42 mm
Verpakking lengte:275 mm
Verpakkingsgewicht:2086 g

Samenvatting

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.