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Influence How social media influencers are shaping our digital future

Sara Mccorquodale

  • Bindwijze: Hardcover
  • Taal: en
  • Categorie: Computers & Informatica
  • ISBN: 9781472971913
How social media influencers are shaping our digital future
Inhoud
Taal:en
Bindwijze:Hardcover
Oorspronkelijke releasedatum:05 september 2019
Aantal pagina's:224
Illustraties:Nee
Betrokkenen
Hoofdauteur:Sara Mccorquodale
Hoofdauteur:Sara Mccorquodale
Overige kenmerken
Extra groot lettertype:Nee
Product breedte:156 mm
Product lengte:234 mm
Studieboek:Nee
Verpakking breedte:156 mm
Verpakking hoogte:234 mm
Verpakking lengte:234 mm
Verpakkingsgewicht:522 g
Overige kenmerken
Extra groot lettertype:Nee
Product breedte:156 mm
Product lengte:234 mm
Studieboek:Nee
Verpakking breedte:156 mm
Verpakking hoogte:234 mm
Verpakking lengte:234 mm
Verpakkingsgewicht:522 g

Samenvatting

Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.