Geschreven bij Everybody Lies
Great, well-written and inspiring book. The author discusses the results of his fascinating research which is most often based on the results of google search data. From my point of view it surely is an inspiring research approach for academics (I can't wait to have a look to these data myself). It is however also very welcoming to non-academics. It is written with a personal touch and not with a tough and non-understandable academic language. I would recommend not to buy this book when you prefer taking weeks or months to finish reading. Once you start you surely will finish reading within less than half a week :). It is not a lie.