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The Startup Way

Ries, Eric

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Economie & FinanciĆ«n
  • ISBN: 9780241197264
How Entrepreneurial Management Transforms Culture and Drives Growth
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:01 januari 2017
Aantal pagina's:222
Illustraties:Nee
Betrokkenen
Hoofdauteur:Ries, Eric
Hoofdauteur:Ries, Eric
Vertaling
Eerste Vertaler:Meike Grow
Originele titel:The Startup Way - How Modern Companies USE Entrepreneurial Management to Transform Culture & Drive Long-Term Growth
Overige kenmerken
Editie:1
Product breedte:157 mm
Product hoogte:34 mm
Product lengte:237 mm
Studieboek:Nee
Verpakking breedte:157 mm
Verpakking hoogte:34 mm
Verpakking lengte:237 mm
Verpakkingsgewicht:522 g
Overige kenmerken
Editie:1
Product breedte:157 mm
Product hoogte:34 mm
Product lengte:237 mm
Studieboek:Nee
Verpakking breedte:157 mm
Verpakking hoogte:34 mm
Verpakking lengte:237 mm
Verpakkingsgewicht:522 g

Samenvatting

Winner of the Business Book Awards 'Thought Leader' category ----- With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.