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Inspired

Marty Cagan

  • Bindwijze: Hardcover
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9781119387503
How The Best Companies Create Technology-Powered Products and Services
Inhoud
Taal:en
Bindwijze:Hardcover
Oorspronkelijke releasedatum:30 januari 2018
Aantal pagina's:368
Illustraties:Nee
Betrokkenen
Hoofdauteur:Marty Cagan
Tweede Auteur:N.v.t.
Tweede Auteur:N.v.t.
Vertaling
Eerste Vertaler:n.v.t.
Originele titel:Inspired - how to create tech products customers love
Overige kenmerken
Dyslexievriendelijk:Nee
Editie:2
Extra groot lettertype:Nee
Product breedte:160 mm
Product hoogte:38 mm
Product lengte:231 mm
Studieboek:Ja
Verpakking breedte:149 mm
Verpakking hoogte:36 mm
Verpakking lengte:234 mm
Verpakkingsgewicht:1045 g
eWaste:Nee
Overige kenmerken
Dyslexievriendelijk:Nee
Editie:2
Extra groot lettertype:Nee
Product breedte:160 mm
Product hoogte:38 mm
Product lengte:231 mm
Studieboek:Ja
Verpakking breedte:149 mm
Verpakking hoogte:36 mm
Verpakking lengte:234 mm
Verpakkingsgewicht:1045 g
eWaste:Nee

Samenvatting

How do Todays most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations--dramatically improving their own product efforts. Whether youre an early stage startup working to get to productmarket fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the authors own personal stories--and profiles of some of Todays most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix--INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. the first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of Todays most-successful tech product companies, and the men and women behind every great product.