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Advances in Luxury Brand Management

Springer International Publishing Ag

  • Bindwijze: Hardcover
  • Taal: en
  • Categorie: Psychologie
  • ISBN: 9783319511269
Inhoud
Taal:en
Bindwijze:Hardcover
Oorspronkelijke releasedatum:28 september 2017
Aantal pagina's:256
Illustraties:Nee
Betrokkenen
Hoofdredacteur:Jean Noel Kapferer
Tweede Redacteur:Joachim Kernstock
Co Redacteur:Shaun M. Powell
Co Redacteur:Shaun M. Powell
Overige kenmerken
Editie:1st ed. 2017
Extra groot lettertype:Nee
Product breedte:148 mm
Product lengte:210 mm
Studieboek:Nee
Verpakking breedte:148 mm
Verpakking hoogte:210 mm
Verpakking lengte:210 mm
Verpakkingsgewicht:4501 g
Overige kenmerken
Editie:1st ed. 2017
Extra groot lettertype:Nee
Product breedte:148 mm
Product lengte:210 mm
Studieboek:Nee
Verpakking breedte:148 mm
Verpakking hoogte:210 mm
Verpakking lengte:210 mm
Verpakkingsgewicht:4501 g

Samenvatting

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.



Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.