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Joe La Pompe

  • Bindwijze: Hardcover
  • Taal: en
  • Categorie: Kunst & Fotografie
  • ISBN: 9783899556902
How Advertising Recycles Ideas
Inhoud
Taal:en
Bindwijze:Hardcover
Oorspronkelijke releasedatum:01 september 2016
Aantal pagina's:228
Illustraties:Nee
Betrokkenen
Hoofdauteur:Joe La Pompe
Hoofdredacteur:Mike Koedinger
Hoofdredacteur:Mike Koedinger
Overige kenmerken
Editie:1
Extra groot lettertype:Nee
Product breedte:238 mm
Product hoogte:23 mm
Product lengte:307 mm
Studieboek:Nee
Verpakking breedte:305 mm
Verpakking hoogte:29 mm
Verpakking lengte:305 mm
Verpakkingsgewicht:1406 g
Overige kenmerken
Editie:1
Extra groot lettertype:Nee
Product breedte:238 mm
Product hoogte:23 mm
Product lengte:307 mm
Studieboek:Nee
Verpakking breedte:305 mm
Verpakking hoogte:29 mm
Verpakking lengte:305 mm
Verpakkingsgewicht:1406 g

Samenvatting

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad—au contraire. They have been presented at major industry conferences and some have even won awards—but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.