Concept Code

Gaby Crucq-Toffolo

  • Bindwijze: Paperback
  • Taal: Engels
  • Categorie: Persoonlijke ontwikkeling & Mindfulness
  • Uitgever: BIS Publishers B.V.
  • ISBN: 9789063694326
  • Review:
How to Create Meaningful Concepts
Verschijningsdatum:september 2016
Afmetingen:Afmeting: 25,1 x 20,3 x 1,7 cm
Aantal pagina's:192 pagina's
Auteur:Gaby Crucq-Toffolo | Sanne Knitel
Co-auteur:Sanne Knitel
Co-auteur:Sanne Knitel


Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to think conceptually , it is also important to do conceptually ; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes vital for your success. Concept Code guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful.