Taal: | en |
Bindwijze: | Paperback |
Oorspronkelijke releasedatum: | 30 augustus 2015 |
Aantal pagina's: | 121 |
Illustraties: | Nee |
Hoofdauteur: | Claude C Hopkins |
Tweede Auteur: | Claude C. Hopkins |
Tweede Auteur: | Claude C. Hopkins |
Extra groot lettertype: | Nee |
Product breedte: | 133 mm |
Product hoogte: | 6 mm |
Product lengte: | 210 mm |
Studieboek: | Ja |
Verpakking breedte: | 140 mm |
Verpakking hoogte: | 7 mm |
Verpakking lengte: | 216 mm |
Verpakkingsgewicht: | 174 g |
Extra groot lettertype: | Nee |
Product breedte: | 133 mm |
Product hoogte: | 6 mm |
Product lengte: | 210 mm |
Studieboek: | Ja |
Verpakking breedte: | 140 mm |
Verpakking hoogte: | 7 mm |
Verpakking lengte: | 216 mm |
Verpakkingsgewicht: | 174 g |
Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins and then move onto the rest.
In this powerful book he explains the process to get (and measure) results from your advertising.
Claude Hopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. Learn how to use his techniques to write adverts which sell with certainty.
Hopkins clearly shows how to write copy, provides methods for testing it and shows how evidence based advertising gets results in a measurable and cost effective way.
A must read if you are in business, sales or advertising. Hopkins shows what makes us buy and how you can make it happen.
This edition also includes examples of adverts produced by Claude Hopkins through his career.
Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. David Ogilvy
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
I never ask people to buy. The ads all offer service, perhaps a free sample. They sound altruistic. But they get a reading and action. No selfish appeal can do that.
I set down these findings solely for the purpose of aiding others to start far up the heights I scaled.