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Principles Of Marketing

Philip Kotler

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9781292092898
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:27 oktober 2016
Aantal pagina's:700
Illustraties:Nee
Betrokkenen
Hoofdauteur:Philip Kotler
Tweede Auteur:Gary Armstrong
Co Auteur:Lloyd Harris
Co Auteur:Lloyd Harris
Vertaling
Originele titel:Principles of Marketing
Overige kenmerken
Editie:7th edition
Extra groot lettertype:Nee
Product breedte:210 mm
Product hoogte:58 mm
Product lengte:297 mm
Studieboek:Nee
Verpakking breedte:211 mm
Verpakking hoogte:26 mm
Verpakking lengte:276 mm
Verpakkingsgewicht:1442 g
Overige kenmerken
Editie:7th edition
Extra groot lettertype:Nee
Product breedte:210 mm
Product hoogte:58 mm
Product lengte:297 mm
Studieboek:Nee
Verpakking breedte:211 mm
Verpakking hoogte:26 mm
Verpakking lengte:276 mm
Verpakkingsgewicht:1442 g

Samenvatting

Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.