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Evolutionary Psychology in the Business Sciences

Springer

  • Bindwijze: E-book
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9783540927846
Inhoud
Taal:en
Bindwijze:E-book
Oorspronkelijke releasedatum:09 juli 2011
Ebook Formaat:Adobe ePub
Illustraties:Nee
Betrokkenen
Hoofdredacteur:Gad Saad
Hoofdredacteur:Gad Saad
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Lees dit ebook op:Android (smartphone en tablet) , Kobo e-reader , Desktop (Mac en Windows) , iOS (smartphone en tablet) , Windows (smartphone en tablet)
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Studieboek:Nee
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Studieboek:Nee

Samenvatting

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.