The author ends his book with the following quote: “This book is not to lecture you on what you should do. It is to inspire you to go out there and start working on your own Data Driven Strategy.” That is exactly what it does. There must be so many people that would like to understand the idea and possibilities behind Big Data. After reading this book, which is suitable and readable for each level and background, it became clear that data is without a doubt ‘the new oil’. The unlimited possibilities will shape the world of the future and by understanding that philosophy you immediately become part of that exciting journey.