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New Oil

Arent Van'T Spijker

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Computers & Informatica
  • ISBN: 9781935504825
Using Innovative Business Models to Turn Data Into Profit
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:03 juli 2014
Aantal pagina's:230
Illustraties:Nee
Betrokkenen
Hoofdauteur:Arent Van'T Spijker
Hoofdauteur:Arent Van'T Spijker
Overige kenmerken
Editie:1
Extra groot lettertype:Nee
Product breedte:152 mm
Product hoogte:19 mm
Product lengte:229 mm
Studieboek:Ja
Verpakking breedte:155 mm
Verpakking hoogte:19 mm
Verpakking lengte:230 mm
Verpakkingsgewicht:380 g
Overige kenmerken
Editie:1
Extra groot lettertype:Nee
Product breedte:152 mm
Product hoogte:19 mm
Product lengte:229 mm
Studieboek:Ja
Verpakking breedte:155 mm
Verpakking hoogte:19 mm
Verpakking lengte:230 mm
Verpakkingsgewicht:380 g

Samenvatting

How can you leverage the value of your company's data? Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable industry.The New Oil shows how data changes the traditional business paradigm. How it impacts not just high-tech, high-profile companies, but also old-school, low-tech industries all around the world; data lives and breathes within every single company.In The New Oil, Arent van 't Spijker explains how companies such as Google, Nike and Adara are leveraging a 'Data Driven Strategy'. Many other examples highlight the applications and commercial potential for data. Van 't Spijker describes five typical business models for monetizing data that help you to develop viable business models for leveraging data in your own company. He then shows how to successfully put these business models to practice. Above all, he will inspire you to follow in the footsteps of market leaders.