Growth Hacker Marketing

Ryan Holiday

  • Bindwijze: Paperback
  • Taal: Engels
  • Categorie: Economie & FinanciĆ«n
  • Uitgever: Penguin Putnam Inc
  • ISBN: 9781591847380
  • Review:
A Primer on the Future of PR, Marketing, and Advertising
Verschijningsdatum:september 2014
Afmetingen:Afmeting: 19,8 x 13 x 1 cm
Aantal pagina's:176 pagina's
Aanbevolen leeftijd:18 jaar
Auteur(s):Ryan Holiday
Auteur(s):Ryan Holiday


A primer on the future of PR, marketing and advertising &; now revised and updated with new case studies

''Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too.'' &;Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions&;with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they&;re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.