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Growth Hacker Marketing

Ryan Holiday

  • Bindwijze: E-book
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9781782830191
a Primer on the Future of Pr, Marketing and Advertising
Inhoud
Taal:en
Bindwijze:E-book
Oorspronkelijke releasedatum:05 september 2013
Ebook Formaat:Adobe ePub
Illustraties:Nee
Betrokkenen
Hoofdauteur:Ryan Holiday
Hoofdauteur:Ryan Holiday
Lees mogelijkheden
Lees dit ebook op:Android (smartphone en tablet) , Kobo e-reader , Desktop (Mac en Windows) , iOS (smartphone en tablet) , Windows (smartphone en tablet)
Overige kenmerken
Editie:1
Extra groot lettertype:Nee
Studieboek:Nee
Overige kenmerken
Editie:1
Extra groot lettertype:Nee
Studieboek:Nee

Samenvatting



Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.







Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.







Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.







Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.