| Taal: | en |
| Bindwijze: | Digitaal luisterboek |
| Oorspronkelijke releasedatum: | 11 december 2012 |
| Speelduur: | 09:45:27 |
| Illustraties: | Met illustraties |
| Hoofdauteur: | Geoffrey a Moore |
| Verteller: | Mike Chamberlain |
| Verteller: | Mike Chamberlain |
| Studieboek: | Nee |
| Studieboek: | Nee |
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.