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Principles Of Marketing

Philip Kotler

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9780273742975
European Edition
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:25 april 2013
Aantal pagina's:716
Illustraties:Nee
Betrokkenen
Hoofdauteur:Philip Kotler
Tweede Auteur:Gary Armstrong
Co Auteur:Lloyd Harris
Co Auteur:Lloyd Harris
Vertaling
Originele titel:Principles of Marketing
Overige kenmerken
Editie:6
Extra groot lettertype:Nee
Product breedte:211 mm
Product hoogte:25 mm
Product lengte:276 mm
Studieboek:Nee
Verpakking breedte:210 mm
Verpakking hoogte:30 mm
Verpakking lengte:278 mm
Verpakkingsgewicht:1535 g
Overige kenmerken
Editie:6
Extra groot lettertype:Nee
Product breedte:211 mm
Product hoogte:25 mm
Product lengte:276 mm
Studieboek:Nee
Verpakking breedte:210 mm
Verpakking hoogte:30 mm
Verpakking lengte:278 mm
Verpakkingsgewicht:1535 g

Samenvatting

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator