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Marketing

Michael R. Solomon

  • Bindwijze: Paperback
  • Taal: Engels
  • Categorie: Onderwijs & Didactiek
  • Uitgever: Pearson
  • ISBN: 9780273758167
  • Review:
Real People, Real Decisions
Inhoud
Taal:Engels
Bindwijze:Paperback
Druk:2
Verschijningsdatum:december 2012
Afmetingen:26,5 x 19,8 x 2,7 cm
Aantal pagina's:664 pagina's
Illustraties:Nee
Betrokkenen
Auteur:Michael R. Solomon | Greg Marshall
Co-auteur:Greg Marshall
Co-auteur:Greg Marshall
Vertaling
Originele Titel:Marketing: Real People, Real Choices

Samenvatting

Marketing 2e editie is een boek van Michael R. Solomon uitgegeven bij Pearson Education Limited. ISBN 9780273758167

Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Marketing, Real People, Real Decisions with MyMarketingLab with Pearson eText 2e, (9780273758594) if you need access to the MyLab as well, and save money on this brilliant resource. Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?