Taal: | en |
Bindwijze: | Paperback |
Oorspronkelijke releasedatum: | 12 juli 2012 |
Aantal pagina's: | 524 |
Illustraties: | Nee |
Hoofdauteur: | Svend Hollensen |
Tweede Auteur: | Svend Hollensen |
Tweede Auteur: | Svend Hollensen |
Originele titel: | Essentials Of Global Marketing |
Editie: | 2 |
Extra groot lettertype: | Nee |
Product breedte: | 196 mm |
Product hoogte: | 24 mm |
Product lengte: | 264 mm |
Studieboek: | Ja |
Verpakking breedte: | 196 mm |
Verpakking hoogte: | 24 mm |
Verpakking lengte: | 263 mm |
Verpakkingsgewicht: | 1004 g |
Editie: | 2 |
Extra groot lettertype: | Nee |
Product breedte: | 196 mm |
Product hoogte: | 24 mm |
Product lengte: | 264 mm |
Studieboek: | Ja |
Verpakking breedte: | 196 mm |
Verpakking hoogte: | 24 mm |
Verpakking lengte: | 263 mm |
Verpakkingsgewicht: | 1004 g |
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process. Fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
This second edition builds on the success of the first and continues to break new ground with:
New interactive features for students and lecturers, hosted at www.pearsoned.co.uk/hollensen, including multiple choice quizzes for every chapter, video case studies of internationally recognized companies to accompany each part, a 28-page downloadable appendix covering marketing research and the decision-support system, and, for lecturers, media-rich PowerPoint slides.
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations.
www.pearsoned.co.uk/hollensen