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Content Strategy For The Web

Kristina Halvorson

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Computers & Informatica
  • ISBN: 9780321808301
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:22 maart 2012
Aantal pagina's:197
Illustraties:Nee
Betrokkenen
Hoofdauteur:Kristina Halvorson
Tweede Auteur:Melissa Rach
Tweede Auteur:Melissa Rach
Overige kenmerken
Editie:2
Extra groot lettertype:Nee
Product breedte:184 mm
Product hoogte:13 mm
Product lengte:229 mm
Studieboek:Ja
Verpakking breedte:176 mm
Verpakking hoogte:12 mm
Verpakking lengte:219 mm
Verpakkingsgewicht:385 g
Overige kenmerken
Editie:2
Extra groot lettertype:Nee
Product breedte:184 mm
Product hoogte:13 mm
Product lengte:229 mm
Studieboek:Ja
Verpakking breedte:176 mm
Verpakking hoogte:12 mm
Verpakking lengte:219 mm
Verpakkingsgewicht:385 g

Samenvatting

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.