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Consumer Behavior Int 6th Ed

Wayne Hoyer

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9781133274490
6th Edition
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:10 augustus 2012
Aantal pagina's:560
Illustraties:Nee
Betrokkenen
Hoofdauteur:Wayne Hoyer
Tweede Auteur:Deborah J. Macinnis
Co Auteur:Wayne Hoyer
Co Auteur:Wayne Hoyer
Overige kenmerken
Editie:6th edition
Extra groot lettertype:Nee
Studieboek:Ja
Verpakking breedte:215 mm
Verpakking hoogte:215 mm
Verpakking lengte:275 mm
Verpakkingsgewicht:18 g
Overige kenmerken
Editie:6th edition
Extra groot lettertype:Nee
Studieboek:Ja
Verpakking breedte:215 mm
Verpakking hoogte:215 mm
Verpakking lengte:275 mm
Verpakkingsgewicht:18 g

Samenvatting

CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.