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100 Things Every Designer Needs to Know About People

Susan Weinschenk

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Computers & Informatica
  • ISBN: 9780321767530
What Makes Them Tick?
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:14 april 2011
Aantal pagina's:256
Illustraties:Nee
Betrokkenen
Hoofdauteur:Susan Weinschenk
Tweede Auteur:Susan Weinschenk
Tweede Auteur:Susan Weinschenk
Vertaling
Originele titel:WEINSCHENK:100 THINGS EVERY DES _p1
Overige kenmerken
Extra groot lettertype:Nee
Product breedte:179 mm
Product hoogte:17 mm
Product lengte:231 mm
Studieboek:Nee
Verpakking breedte:184 mm
Verpakking hoogte:15 mm
Verpakking lengte:228 mm
Verpakkingsgewicht:479 g
Overige kenmerken
Extra groot lettertype:Nee
Product breedte:179 mm
Product hoogte:17 mm
Product lengte:231 mm
Studieboek:Nee
Verpakking breedte:184 mm
Verpakking hoogte:15 mm
Verpakking lengte:228 mm
Verpakkingsgewicht:479 g

Samenvatting

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone's social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.