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An introductory one-stop reference work for researchers that covers a broad spectrum of both qualitative and quantitative methods to cater for all research projects.
- Provides the reader with a preparatory tool kit with which to analyse quantitative data without mathematical formulae and instead provide insightful guidance on appropriate method selection and the interpretation of research findings.
- Presented in a clear and accessible format, this work offers a range of user-friendly pedagogical features and instructions to help students analyse their quantitative and qualitative data using the latest versions of SPSS and NVivo.
- The textbook is accompanied by an online resource centre which provides additional guidance and information for lecturers and students; featuring an Excel tutorial guide, case studies, interactive project guidance and real-life student experiences.
New to this edition:
- A new 'supervisor experience' feature has been added for the fourth edition, giving a supervisor's perspective on the research process to provide helpful tips for successful research projects.
- A new chapter one sets the scene for the rest of the book by outlining some basic issues relating to social research methods and easing the reader into the subject.
- A new chapter on sampling in qualitative research examines the sampling issues faced by qualitative researchers in a more consolidated fashion than in previous editions.
- The internet research chapter has been substantially updated in order to reflect the significant developments in this area.
Studying a social science degree? Need to know how to develop your research methods and write up your results more effectively? In the fourth edition of this lively and engaging textbook, Alan Bryman presents students with an updated and all-encompassing guide to the principle techniques and methodology in the field of Social Research.
Adopting a coherent and student-friendly format, the book offers an encyclopaedic introduction to social research methodology, and considers a broad range of qualitative and quantitative methods to help students identify and evaluate the best approach for their research needs. Building on the success of the previous editions, this book is concerned with the ways that social researchers approach their craft. Bryman guides the reader through all aspects of the research process including formulating objectives, choosing research methods, securing research participants, as well as advice on how to effectively collect, analyse and interpret data and disseminate those findings to others. This fourth edition features a new 'supervisor experience' feature, which offers helpful tips from the supervisor's perspective on successful research, as well as a new chapter which tackles the sampling issues faced by qualitative researchers in a more consolidated fashion than in previous editions. Substantial updates have also been made to the existing material, particularly the internet research section, which has been fully revised to accommodate the extensive developments in this area.
An Online Resource Centre accompanies the text and includes:
- A student researcher's toolkit, providing guidance and advice on every aspect of social research
- Student experience podcasts
- Self-marking multiple choice questions for revision
- Annotated web links to useful articles, reviews, models and research guides
- A guide to using Excel in data analysis
- A lecturer's guide including lecture outlines, reading lists and teaching activities
- A suite of customisable PowerPoint slides
- Figures and tables from the text
- Case studies
Readership: This textbook is suitable for both undergraduate and postgraduate social science students.