No one has ever faced times like these. Great corporations totter, jobs disappear by the millions, and vast new economies seem to grow up overnight.In this book, Dr. Covey and Bob Whitman teach you how to apply four key prinicples to guarantee predictable results in good times and bad: *EXcellent Execution Winning companies have simple goals with clear targets and strong follow-through. All team members know what to do to precisely execute goals.*High Trust Levels With All Stakeholders Low trust slows you down and raises your costs-especially in times of turmoil. But when trust levels rise, everything speeds up and costs go down.*Achieving More With Less In tough times, everyone tries to do more with less, but the real question is "more of what"? Winning companies focus on giving more value-not just cutting back.*Transforming Fear into Engagement Unpredictable times create fear, stress, and worry-fatal distractions when you need total focus. Winning organizations entrust people with a mission they can believe in, channeling their anxiety into resutls.