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Marketing Research

Dawn Iacobucci

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9780538743778
Methodological Foundation,(with Qualtrics Card)
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:01 mei 2010
Aantal pagina's:624
Illustraties:Nee
Betrokkenen
Hoofdauteur:Dawn Iacobucci
Tweede Auteur:Gilbert A. Churchill, Jr.
Co Auteur:Gilbert A. Churchill
Co Auteur:Gilbert A. Churchill
Overige kenmerken
Editie:10th edition
Studieboek:Nee
Verpakking breedte:210 mm
Verpakking hoogte:259 mm
Verpakking lengte:22 mm
Verpakkingsgewicht:1.09 kg
Overige kenmerken
Editie:10th edition
Studieboek:Nee
Verpakking breedte:210 mm
Verpakking hoogte:259 mm
Verpakking lengte:22 mm
Verpakkingsgewicht:1.09 kg

Samenvatting

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, Marketing Research: Methodological Foundations, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics[trademark] research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, Marketing Research: Methodological Foundations, 10e, International Edition serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers.