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NonProfit NonMarketing

Mark Mathis

  • Bindwijze: Hardcover
  • Taal: en
  • Categorie: Economie & FinanciĆ«n
  • ISBN: 9781425746582
A Guide to Branding Beliefs and Benefits
Inhoud
Taal:en
Bindwijze:Hardcover
Oorspronkelijke releasedatum:12 oktober 2007
Aantal pagina's:200
Illustraties:Met illustraties
Betrokkenen
Hoofdauteur:Mark Mathis
Hoofdauteur:Mark Mathis
Overige kenmerken
Extra groot lettertype:Nee
Product breedte:152 mm
Product hoogte:16 mm
Product lengte:229 mm
Studieboek:Ja
Verpakking breedte:152 mm
Verpakking hoogte:16 mm
Verpakking lengte:229 mm
Verpakkingsgewicht:449 g
Overige kenmerken
Extra groot lettertype:Nee
Product breedte:152 mm
Product hoogte:16 mm
Product lengte:229 mm
Studieboek:Ja
Verpakking breedte:152 mm
Verpakking hoogte:16 mm
Verpakking lengte:229 mm
Verpakkingsgewicht:449 g

Samenvatting

Just because you are a nonprofit does not mean that you can ignore marketing. Marketing impacts every aspect of your organization from your fundraising and friend-raising to your community credibility and relevancy. This book provides you with the fuel to quick-start your marketing effortspublic relations, golf outings, advertising, guerilla marketing techniques, Web sites and so much more. So before you hire another marketing director you need to read Nonprofit NonMarketing. In short order this book will have you creating a brand image that is sure to propel your organization for years to come.