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The Long Tail

Chris Anderson

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Mens & Maatschappij
  • ISBN: 9781844138517
How Endless Choice Is Creating Unlimited Demand
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:04 mei 2007
Aantal pagina's:256
Illustraties:Nee
Betrokkenen
Illustraties:Nee
Vertaling
Originele titel:The Long Tail: Why the Future Is Selling Less of More
Overige kenmerken
Studieboek:Nee
Verpakking breedte:131 mm
Verpakking hoogte:19 mm
Verpakking lengte:195 mm
Verpakkingsgewicht:246 g
Overige kenmerken
Studieboek:Nee
Verpakking breedte:131 mm
Verpakking hoogte:19 mm
Verpakking lengte:195 mm
Verpakkingsgewicht:246 g

Samenvatting

What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.