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The Pursuit Of New Product Development

Marc Annacchino

  • Bindwijze: Hardcover
  • Taal: en
  • Categorie: Kunst & Fotografie
  • ISBN: 9780750679930
The Business Development Process
Inhoud
Taal:en
Bindwijze:Hardcover
Oorspronkelijke releasedatum:22 januari 2007
Aantal pagina's:512
Illustraties:Nee
Betrokkenen
Hoofdauteur:Marc Annacchino
Tweede Auteur:Marc Annacchino
Tweede Auteur:Marc Annacchino
Vertaling
Originele titel:The Pursuit of New Product Development: The Business Development Process
Overige kenmerken
Editie:illustrated edition
Extra groot lettertype:Nee
Product breedte:183 mm
Product lengte:260 mm
Studieboek:Nee
Verpakking breedte:191 mm
Verpakking hoogte:32 mm
Verpakking lengte:260 mm
Verpakkingsgewicht:1157 g
Overige kenmerken
Editie:illustrated edition
Extra groot lettertype:Nee
Product breedte:183 mm
Product lengte:260 mm
Studieboek:Nee
Verpakking breedte:191 mm
Verpakking hoogte:32 mm
Verpakking lengte:260 mm
Verpakkingsgewicht:1157 g

Samenvatting

The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today's global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead.
  • Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle
  • Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance
  • Shows how to better identify and target product value propositions in product line extensions and in securing new markets