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Innovation Management

Pervaiz Ahmed

  • Bindwijze: Paperback
  • Taal: Engels
  • Categorie: Managementboeken
  • Uitgever: Pearson Education Limited
  • ISBN: 9780273683766
Context, strategies, systems and processes
Inhoud
Taal:Engels
Bindwijze:Paperback
Druk:1
Verschijningsdatum:juli 2010
Afmetingen:Afmeting: 1 x 1 x 1 cm
Aantal pagina's:568 pagina's
Illustraties:Nee
Betrokkenen
Auteur(s):Pervaiz Ahmed | Charlie Shepherd
Auteur(s):Pervaiz Ahmed | Charlie Shepherd
Vertaling
Originele Titel:Innovation Management: Context, Strategies, Systems and Processes

Samenvatting

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.