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Mobile Marketing

Matt Haig

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Managementboeken
  • ISBN: 9780749437985
The Message Revolution
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:01 februari 2003
Aantal pagina's:256
Illustraties:Nee
Betrokkenen
Hoofdauteur:Matt Haig
Tweede Auteur:Paul Berney
Tweede Auteur:Paul Berney
Overige kenmerken
Studieboek:Ja
Overige kenmerken
Studieboek:Ja

Samenvatting

Mobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gained mainstream appeal. Indeed, banks, insurance companies and television stations have all used mobile marketing campaigns to build relationships with older mobile users.