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The Wizard of Ads

Roy H. Williams

  • Bindwijze: Paperback
  • Taal: en
  • Categorie: Economie & FinanciĆ«n
  • ISBN: 9781885167293
Turning Words into Magic and Dreamers into Millionaires
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:18 juni 1998
Aantal pagina's:244
Illustraties:Met illustraties
Betrokkenen
Hoofdauteur:Roy H. Williams
Tweede Auteur:R.H. Williams
Tweede Auteur:R.H. Williams
Overige kenmerken
Editie:illustrated edition
Extra groot lettertype:Nee
Product breedte:184 mm
Product hoogte:19 mm
Product lengte:254 mm
Studieboek:Ja
Verpakking breedte:185 mm
Verpakking hoogte:256 mm
Verpakking lengte:256 mm
Verpakkingsgewicht:418 g
Overige kenmerken
Editie:illustrated edition
Extra groot lettertype:Nee
Product breedte:184 mm
Product hoogte:19 mm
Product lengte:254 mm
Studieboek:Ja
Verpakking breedte:185 mm
Verpakking hoogte:256 mm
Verpakking lengte:256 mm
Verpakkingsgewicht:418 g

Samenvatting

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.